Client: Columbia Threadneedle Investments
Digital Ad: “A Common Thread” [0:90]
This brand video aired on social media and in paid advertisements across the web . The goal? Convey our commitment to delivering consistency as an asset manager.
My role: Creative concepting | Writing | Editing | Creative direction
Client: Columbia Threadneedle Investments
National TV Ad: “Starry Night” [ 0:15]
This commercial aired on national television in Fall 2021. I developed this ad as a 2-part series to build awareness around CTI’s research capabilities. The goal was to dispel the myth that all financial research is created equal and establish CTI as the leader in the space.
My role: Creative concepting | Storyboarding | Writing | Creative direction
Client: Columbia Threadneedle Investments
National TV Ad: “Conductor/Analyst” [ 0:15]
This commercial aired on national television in Fall 2021. I developed this ad as a 2-part series to build awareness around CTI’s research capabilities. The goal was to dispel the myth that all financial research is created equal and establish CTI as the leader in the space.
My role: Creative concepting | Storyboarding | Writing | Creative direction
