CO-FOUNDER | CREATIVE | BRAND & CONTENT STRATEGY
A wine app
for the next gen
In the US, 62% of regular wine drinkers have limited to basic wine knowledge, yet the wine industry continues to ignore its largest consumer segment with exclusive jargon and homogenous marketing.
Over 30 million
regular wine drinkers are motivated to buy wine—
but need help.
Revolutionizing wine
for the next generation
Glassy makes wine more accessible by bridging the gap between wine brands and consumers through technology.
How it started.
In 2019, I co-founded Glassy. We set out to create an app that would diversify wine culture, level the playing field for smaller wine brands, and make wine more accessible to the masses—people who love wine but aren’t experts.
Over the course of three years, I conducted extensive market research and user testing, established a viable business model, led our social media strategy, and co-led creative direction, branding, and writing in order to deliver a fully functioning prototype.
APP FEATURES
A fun quiz reveals your wine style: which varietals + regions of wine you’ll love based on your results so you can buy new wines with confidence.
Delivers a continuous flow of AI-based recommendations based on your tastes, not someone else’s.
Let’s you access your friends’ wine racks, the #1 trusted source for wine recommendations.
Searches for wine based on your values—from women-owned brands to sustainably produced brands—a key factor in purchasing decisions for Millenials and Gen Z.
Serves up shoppable content that pair wines you’ll love with consumer brands + services that reflect your interests.
BUZZ-WORTHY SOCIAL
In anticipation of launching our prototype, we set out to build a diverse and inclusive community of people who enjoy wine but don’t consider themselves experts.
My role
Co-founder
Market researcher
UX designer
Brand & creative strategist
Content developer
Social media strategist